#134 Brand Is Identity: Why Your Business Can’t Outgrow Your Mindset

In this powerful, no-fluff conversation, Dr. Alisa dives into a truth most entrepreneurs try to avoid: your business will never outgrow your mindset.

This episode unpacks why branding is not about logos, colors, or aesthetics—but about identity, alignment, and ownership. When leaders skip the inner work, the business eventually stalls. When identity is clear, influence compounds.

You’ll hear real talk about:

• Why consistency—not motivation—is the real differentiator
• How entrepreneurs sabotage growth by expecting success to be easy
• The mindset shift required to stop outsourcing responsibility for results
• Why brand evolution must start at the identity level, not the surface level
• How value creation, service, and profit must coexist for sustainable impact

This episode is for founders, leaders, and creators who are done chasing shortcuts and ready to build something that lasts—from the inside out.

🎙 Guest: Travis Brady
Travis is a branding strategist, leadership speaker, and host of The Story Behind the Brand. He helps entrepreneurs and organizations uncover their Brand X-Factor and build influence with integrity, clarity, and consistency.

🔗 Learn more about Travis and his work:
 👉 http://www.findyourbrandxfactor.com

Bottom line:
If you’re ready to stop playing small, stop skipping the foundation, and start building a brand that reflects who you truly are—this episode is required listening.

Keep mastering your mindset. Think. Speak. Do. Become.